Build it, and They Will Come - True or False?

Some of us out there believe that "You build it and they will come." Or "You take the first step and the universe provides the rest." Both of these beliefs, of course, can be true.

If you place your phisical location in an excellent location, then you have no choice, but to succeed (given that your service or products are great, at a reasonable price).

Years ago, when I started my first company, I tried around half a dozen locations in the first 2 years, until I found the place where I had to do nothing, but show up. Yes, location, location, location! Before I found that "magical" location, I used to make as little as zero dollars a day, often averaging less than $100.00 per day. At my final location, I'd make on a rainy day, at least $200.00, and on good days, up to $2000.00 a day; the average being around $1400.00 a day (YES, A DAY! isn't that great - - oups! I mean, wasn't that great!!??? And, yes, there were mostly good days)

So, yes, if you build it - and you "build" it in the right spot - they will come.

Ask yourself this: where is a location where most of my pottential customers (with planty of cash) hang out and are ready to buy. Yes, it does sound kind o' simple, but it's not always as simple as it seems. Of course, there's always your choice to do some research - something that we, solo-preneurs, often suck at.

Questions to Ponder:

1. If your business needs a phisical location and If you haven't chosen a location yet, or if you are ready to give up on your current location :
Where could I set my business location in order to be "in the face" of my most "perfect" customers?

2. If your business does not require a phisical location:

How can I make myself visible to my most likely customers?

(articles in trade magazines, adds in trade magazines, networking, E-zine, freebies, postcards, etc. etc. )