Ok... why not? Let's have that business talk now...

I did have some paid speaking gigs recently, as well as sold a bunch of online products, which did help a lot with the cash flow (duh!, right?).

Here are some marketing activities that I've been doing recently

• I'm in my 3d month of sending out monthly postcards to pottential clients (funny looking postcards, to make sure that they notice them, with some great headlines, to ensure that it will be read)


• I took a more proactive approach to my business (and now, with the newly found energy, it is much easier. thank you Goji!) I am doing regular calls (warm calls) to existing or pottential clients to remind them of some offers that I KNOW would benefit them


• I have a opt-in box, with an appealing offer, on my website, that keeps bringing 5 to 30 new prospects a day (hence some luke warm leads)


• I'm dedicating around 40% of my waking hours to finishing my book. I must finish it before I turn 40 in a few month (maybe this "little" accomplishement will keep midlife crisis at bay for a while :)


• I'm really trying to focus on one dirrection in my business, which is really hard. I believe that's the biggest mistake in business - especially for solo-preneurs - trying to accomplish too many things and going in too many dirrections. This is a really hard one, since I'm in love with several of the dirrections I started...


• To combat, or to alliviate, the above point, I work on no more than 2 to 3 tasks on a day and if I don't finish them, I WILL CONTINUE WORKING ON THE SAME TASK. And this might some common sense to some, but you'd be surprised how many of us are task-hopping, then we wonder why the heck we dont' get anywhere. This helps a lot!


• I'm heavily studying how to get more publicity. I started writing a few articles - I even published some online - and I want to publish them in some national publications, if possible, and hopefully - or perhaps exclussively - publish in niche orriented publications. We'll see how it will work out (I spend on this only about 30 minutes to an hour per week)


• I committed - and following through - to not waste my time on crappy, non-productive stuff/activities.

Ok... now this sounds more like what I had in mind. I'll be back (hopefully soon) with more on my diary of what I'm doing to make it all happen again. Being deep in debts hurts really badly. I must get out of it for once and for all. (I used to be upset with men who'd commit suicide in their 40s [midlife is the highest suicide rate risk for men]; but let's just say that by now I understand them. death sounds sometimes more bearable then looking into my children's eyes and say "I can't buy that - I'm sorry" - which happens quite often these last 20 months or so)

OK. Be good and we'll chat again