Wednesday, February 28, 2007

"Take the First Step and The Universe will Provide the Rest"



Ok... this is one of my favorites: "Take the First Step and The Universe will Provide the Rest"
Do you know how many out there believe this??? And then they go out of business in less than a year (often, much less than a year)?
I know at least a dozen solo professionals who totally believed this; they built their practice on this beliefe, and soon they looked for a job. By today, some of them gave up completely on starting their own business.
So, what's going on here? Some of you say that I'm nuts and that this saying is 100% true...
Well, YES! It is true!!! That is, if you take the steps in the right direction.
Many believe that simply going to a coaching school, getting trained as CPA, starting a speaking business or a consulting practice will mean that they will also succeed in that area. Simply getting trained, getting business cards printed out, getting a website out, perhaps some brochures... IS SIMPLY NOT ENOUGH TO SUCCEED(!)
You must take those "steps" in the right dirrection! And, then, ONLY THEN, the "universe" will start providing the rest.
If you regularly get in the face of your prospective clients and you let them see that you are selling a product or service that is of absolute benefit to their company or employees, there's no way that you will not succeed. So, in this case, YES! You kept taking those proverbial steps, and the rest was provided by the proverbial universe.
Just think of it this way. If you want to go to Walmart, but you keep taking steps towards the pub down the road... Even though you are taking steps, Heck!, the universe will not provide you the rest. You'll still end up at the pub (and get drunk and feel sorry for yourself that you didn't get to "Walmart" again). You must take those steps in the right direction in order to get there!
Question to ponder: in what direction do I need to take my (marketing/promotional/publicity/business-building) steps, in order to help the "universe" provide me the rest?

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