Promoting my Upcoming Workshop on Life-Balance

The company that is sponsoring my Life-Balance & Energy Management workshop has placed a large ad in the local paper and is sending a series of E-mails to their database of a few thousand people (don't worry, if 20 or 30 will show up, I'll be content; however this is a hot topic, so I might be in for a surprise).

So what can I do to get in more bodies in the seats?

• improve my blurb (marketing copy), focusing on the WIIFM (what's in it for me) from the participants standpoint, highlighting benefits and how this will affect their life/future
• send out the blurb to my database (E-mail)
• send my event promotional blurb to the staff and members of chamber of commerce
• share the info with my Toastmasters International group
• put out some flyers in the community, including the PUBLIC LIBRARY
• design my handouts and print them out
• (PRACTICE!!! it doesn't have to do with marketing it, but it's better than winging it)

What is my expected outcome from this event?

• pottentially get some coaching clients
• sell some products at the back of the room (my meditation tape/CD, Yoga DVD, Personality Assessments, etc.
• sell a few bottles of Himalayan Goji (yes, I stacked up a few so I don't run out again)
• get expossure to some movers and shakers and get invited to speak at one of their organization or company's upcoming events
• have lots of fun!

Ok... This is my plan for today. To get this rolling....!