Sunday, August 19, 2007

Is Your Marketing Copy SPAM-FREE?

With spam filters getting more and more sophisticated, at times I find that even legitimate email is getting caught in them...

If you use eMail as one of means to stay in touch with your customers and/or to promote your products and services, it is really important to ensure that your copy (text) does not include words that would trigger a spam filter to catch it.

Increase your chances of deliverability by understanding what words or phrases trigger a spam filter. A simple internet search with the words "SPAM TRIGGER WORDS" will give you a gazilion of sites with lists of spam-trigger words.

Or you can take the easy way out and run your message(s) through a spam trigger word checker, such as the one at http://www.lyris.com/resources/contentchecker/. It is 100% FREE and it will dramatically improve the deliverability of your marketing or informative emails.

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